ResonateOrDie

This past Christmas season brought a different gift to our family. No, not a little bundle wrapped up in a blanket; but instead the official declaration of my three foster nieces and one nephew as Barretts! This was a big … Continue Reading

If you walk through the doors of most any community church, you will notice one of two things:  a mix of many ages and life stages OR no one who “looks” like you. Today’s population is comprised of individuals separated … Continue Reading

Communications in ministry today is loaded with borrowed terminology. We rely heavily on “the world” for our vocabulary when it comes to getting the word out. Sadly, modern ad agencies excel in communication far beyond the efforts of the Church. … Continue Reading

“This church needs some significant help.” It crosses your mind as you enter the building for the first time and start reading the materials. You see wasted space, unfriendly greeters, dated graphics and uninspiring messaging. You instantly decide that this … Continue Reading

Occasionally, I run into a situation that calls for church or ministry PR crisis intervention. Thankfully, these situations are few and far between. You know how it happens; someone says something off-the-cuff that’s inappropriate, unaware that the cameras and recorders … Continue Reading

If you think about the headlines you have heard on the news in the last seven days, how many of them focused on a Hollywood starlet, the latest celebrity divorce or political scandal? The sad truth is that actual jobs … Continue Reading

Remember the scene? The situation looks hopeless. A villain has taken advantage of an innocent bystander in some way. Then the Lone Ranger arrives just in time to save the day. Good prevails over evil. Departing on his white horse, … Continue Reading