ResonateOrDie

These past few weeks have represented an enormous amount of time spent in meetings. I’m sure it pales in comparison to many of you but it has felt like one meeting after the other since the first of the year … Continue Reading

“This church needs some significant help.” It crosses your mind as you enter the building for the first time and start reading the materials. You see wasted space, unfriendly greeters, dated graphics and uninspiring messaging. You instantly decide that this … Continue Reading

In Australia right now, MasterChef is the hottest show around. It is rating its socks off. (America is getting its own franchise with Gordon Ramsey. Watch out, it’ll be huge.) One of the principles I’ve learned from the show is … Continue Reading

Who would have ever thought? McDonalds versus Starbucks—the McCafé versus a Skinny Latté. But that is exactly what’s happening. McDonalds is expanding its McCafé across Europe, with plans to open hundreds of new stores by the end of the year. … Continue Reading

Dan Gilgoff, of U.S. News & World Report, wrote an interesting article detailing some of the branding efforts of mainline denominations as they attempt to combat a 25% drop in membership. His article caused me to reflect on how sensitized … Continue Reading