ResonateOrDie

Last night, @ChadMissildine threw out this question on Twitter: “Trying to get better at engaging people on Twitter. What is a tip you may have?” So, thanks for the inspiration to write this post Chad! I also listed a few … Continue Reading

“Why ResonateOrDie?” I love this question. It forces me to answer questions like why we exist, why it matters, and what we do. At times, it has brought up a very important overarching question . . . can we explain … Continue Reading

EVERY decision is a brand decision. Branding is much more than a logo, tag line or website. Those are merely identity assets. A primary goal of branding is to initiate, cultivate, facilitate and influence conversations. Actually having vision is much more important … Continue Reading

Most ministries and churches have some sort of visual element they call their “logo.” Understandably, and for good reason, these elements generate vigorous discussion, and sometimes, even tension among team members. What I’ve noticed, is that there there is often … Continue Reading

In no particular order: Share Jesus Make observations Question things you don’t understand State your position Blog Challenge the status quo Present alternate views Offer your perspective Provide commentary and share insights Grapple with and unpack complex issues React to … Continue Reading

Sometimes, it helps to reflect on why you do what you do. Because Jesus Christ changed your life. Because you have a profound and divine calling. Because you see hopeless people all around you. Because you love people and care … Continue Reading

“I didn’t say that!” An error has been made somewhere in the reporting process. What should you do? Unfortunately, journalists are humans too and subject to making mistakes just like the rest of us. If someone in your organization has … Continue Reading

Occasionally, I run into a situation that calls for church or ministry PR crisis intervention. Thankfully, these situations are few and far between. You know how it happens; someone says something off-the-cuff that’s inappropriate, unaware that the cameras and recorders … Continue Reading

Change happens on a broad scale through vision casting but incrementally through vision sculpting. Every conversation has the potential to be leveraged for progress and forward movement in the shaping of your ministry influence or church brand. Remember, church branding … Continue Reading

The church cares what people think, or so they should. Even your church is invested in impression management (think “First Impressions” ministry). It’s called posturing and guests know. However, a church’s behavior is what actually creates a healthy brand, not … Continue Reading