If you missed part one, check it out here.
Our team is often asked to create logos that are totally original, crazy unique and significantly different than anything else on the planet. Understandably, people tend to have bigger than life ideals about their ministry and desperately want their baby to succeed.
We get it. We really do.
Unfortunately, we also often crash into the realities of the over-saturated and hyper-stimulated visual era in which we live. The truth . . . is that there is simply “nothing new under the sun.” Yeah, I know it is painful to be reminded of this, because hearing it seems to kill a small chunk of our creative hearts. But, it is still true.
This dilemma makes the creative process incredibly challenging. It can also translate into unrealistic pressure for designers and creative teams.
So, please moderate your expectations and give your poor logo a break. There is only so much it can actually do to represent your brand.
What expectations do you have of your logo? Are they realistic?
Thanks to Sam Barker for inspiring this post.