Most ministry leaders want to reach out and get visitors to come to their church. Here are four simple areas to consider as you plan church-based outreach:
Don’t overdo it, though. You must limit such events to give them the feel of something extraordinary. In other words, you have to be strategic. If you plan semi-weekly attractions and bill each one as “special,” members will soon stop believing in the “specialness.”A Speakers Bureau can help you locate a great Christian speaker if you don’t have a network contact. There are also booking resources to help you book a Christian band from your area or connect with a national band.
Note: Plan Your Outreach for the Year Ahead
One of the most powerful outreach tools you have is one you use every day—perhaps without thinking about it. It’s your calendar. The calendar is a powerful outreach planning tool that can have a positive and important influence over your ministry. Capitalizing on major and minor holidays, hosting events, as well as reaching people as life changes, can open up more opportunities to minister to others.
Rather than planning for each event as the dates draw close, why not plan your entire year’s outreach in advance? Many organizations plan far ahead, such as preparing for Christmas in July. Why not have your media and promotion strategy so developed and ready that you are ready to roll with it long before it arrives? Timing is everything.
Don’t worry that having plans laid out will make you less flexible. Quite the opposite; you will be ready to make needed adjustments when other details are resolved.
Your outreach will advance light years ahead of where you are now if you can discipline yourself to prepare in advance. By being more prepared, you might even find you enjoy the holidays more than ever. Imagine not rushing and working through the holidays like you are “cramming” for a final exam.
Feel more relaxed already?