10 Short Ministry and Church Branding Tips

1. EVERY decision is a brand decision.
2. Branding is much more than a logo, tag line or website. Those are merely identity assets.
3. A primary goal of branding is to initiate, cultivate, facilitate and influence conversations.
4. Actually having vision is much more important than having a vision statement.
5. Great brand-building requires blood, sweat and tears. No shortcuts.
6. Ultimately, your brand is determined by others, more than by what you think or say it is.
7. Brand leadership is about discerning and articulating your unique DNA.
8. Let the past inform the future but not hold it hostage.
9. The best branding in the world can’t compensate for bad behavior since that too IS branding.
10. Be clear and clarify often. Clarity rules.

Have some other tips to add? What do you think of these?

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