3 Ministry Tips to Learn from 140 Characters or Less

If you live in the world of social media, Twitter-world specifically, you know the importance of 140 characters. In that span, you must communicate your message to your audience in such a way that either shares a brief headline, status or intriguing hint of more to come.

For some, Twitter has become a method to share news, keep followers informed and even a marketing teaser of future events. But the ability to communicate in this manner has required a learning curve for some organizations.

140 characters (including spaces) is the limit for every post. No exceptions. So tweets must be intentional. After all, once you share a thought in this world, there is no “undo.”

Ministries could learn a thing or two from this concept.

The truth is, your members want that same intentionality from you. They are bombarded with requests from so many “good” causes. Your ministry can sometimes get lost in the shuffle. When you get down to the basics, your members want to know specifically, what the ministry is really doing and how they can plug in.

Can you communicate your ministry in 140 characters or less?

If not, consider these three principles to help you hone your message:

  1. Keep it simple
    Yes, your ministry is about the Great Commission in one way or the other. But in your neighborhood, what does that mean in its simplest form? How are you trying to reach your community and how do those efforts link back to your ministry’s purpose? Then, make it easy for people to get involved. No hoops. Just easy ways to say “yes” to participating.
  2. Create buzz
    One of the ways Twitter allows users to share more than the 140 character limit is to include tools such as URL shorteners. It’s an easy way to point readers to a specific webpage, article or multi-media. The short tweet builds intrigue—or at least it should—from the reader. They want to read more. Your ministry has the same need. Talk about the awesome ways God is moving in your ministry and create excitement. Talk about those things that only God can do. Celebrate them and create a buzz for your ministry. When God is at work, people will want to know more.
  3. Repeat often
    Public speaking experts tell us that any good speech includes some variation of this format: Tell them what you are going to tell them; tell them; then tell them what you told them. It’s the repetition principle. To ensure your message is heard and understood, people must hear it often. Your ministry will never be accused of communicating too much. In those moments you think you have said “it” enough, you haven’t, regardless of how many times you have said it.

Many messages are aimed at today’s consumer. Your ability to be smart, simple and engaging can be the difference—140 characters at a time.



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3 thoughts on “3 Ministry Tips to Learn from 140 Characters or Less

    • Thanks for your comment Dave. I've come across 3 in my work with ministries.

      Brentwood Baptist does a great job. This is the opening sentence on their About Us page: Brentwood Baptist is a community of believers whose mission is to connect others to Jesus Christ through Worship, Discipleship, and Service. (140 characters even)

      Kairos (a contemporary outreach ministry – from Brentwood) also does a great job: Kairos is designed to challenge you on both a personal and spiritual level and teaches you how to uniquely apply the Scriptures to your life. (141)

      Fellowship Church in Grapevine, TX also keeps it very simple: Our vision for Fellowship Church is simple. We exist to Reach Up, Reach Out, and Reach In. (90 characters)

      The real test, of course, is how well these ministries continually link every activity back to these purposeful mission statements. And, do their members also understand and embrace those efforts.

      Thanks for your question!


  1. Fantastic reminder. I think sometimes we make purpose statements too large, anthologies of "church" words insipiring no one. Thanks for reminding me to keep it simple!