Millennials may not be the most articulate generation, but we are the most aware. We may seem to have ADD, but really, we’re just overly observant. We may talk in “tweet” or “text” acronyms, but really, it’s just further evidence of how connected we are and how quickly we move. Time is precious and we can’t afford to literally say “by the way,” so we just leave it at “BTW.”
But we’re smarter than we sound and more interested than we look. Believe it or not, we’re listening in church and we remember your campaign. Our lack of action and commitment isn’t because we didn’t understand you; it’s because we don’t truly believe you need us. We’re not whole-heartedly convinced that you want our help, insight, and youth to feed your cause.
There are some who do though. And we love them. Why? Because they believe we can truly help save the world. And who doesn’t want to feel like a superhero?
Take for instance, any of the following organizations (*these organizations are examples of strategy and messaging and not necessarily endorsed by The Resonate Group)
Why am I stating the obvious? Because I don’t see churches and religiously affiliated organizations catching the drift that (a) Millennials are the largest generation since our parents, the Baby boomers, and thus, huge cultural influencers (b) we are an important factor in product success and failure (i.e. we will tweet all day long about how much we love or hate you), and (c) we have unlimited access to endless information and we know how to use it . . . so make it available; meet us where we’re at; engage us on our court.
But most importantly, trust us. Trust our gut instincts. Believe that we “get it.” Encourage us, our creativity and our passion by listening to us. Ask us questions and consider our answers.
Will we miss the mark on occasion? Of course, but who hasn’t? The only way to figure out what sticks, is to determine what doesn’t. Some call is failure. We call it discovery.