I was conversing with a friend in the ministry space the other day and we were discussing online strategies for the release of an organization-wide blog. The launch was coming up soon so I was asking him how the content generation was coming. He responded that he wasn’t worried about it because he already had so much content on his own blog that there wouldn’t be a need to write new material for a while.
Translation: I’m going to copy my existing content to the new blog.
We started discussing how this would be less than optimal because duplicate content will negatively affect either one or both parties if it is live in both locations.
Bottom line: Copying someone’s blog post and putting it on your own, even if you give attribution, can have a negative impact on SEO for both parties.
The danger is not attribution but originality. For example, if you search for “ministry marketing” and the top hits are the exact same articles but on different blogs, that wouldn’t reflect well on the search engine nor would it be of value to you. As a result, the search engine will either show one of the posts and ignore the other or both posts might lose potential organic rankings.
Since SEO is ever-changing, there is always some trial and error involved. However, in the area of content duplication, err on the side of safety and keep your content completely original.