Churches, Engage and Release Your Creatives

The term “creatives” has become a common tag for individuals who think outside the box and deliver imaginative results. They are the ones who can’t sit still in meetings and who view every napkin as a canvas for their thoughts and ideas. The web is often the platform where creatives flourish and they tend to be the unsung heroes of a site’s visual experience.

Churches have begun to identify their value and it is a safe bet that your church or ministry has at least one of these creatives on staff. The odd fact is that many entities don’t know how to handle their creative team.

A while back, Kayla Barrett wrote about the negative results that can stem from micromanagement in her post, God is Not a Micromanager. This is a common error in the management of creatives. I will go out on a limb and say that if you were to gather every employed creative and ask them what is most aggravating in their workplace, micromanagement is bound to be a common theme.

So what is the answer? True creatives don’t need guidance to be creative.

There are elements of a project that will require art or strategic direction but a creative individual who is truly gifted can take a well-explained idea and create a visual representation that pulls you in.

“If you want creative workers, give them enough time to play.” ~John Cleese

So, engage your creative team by stepping back.

Then watch what happens.



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9 thoughts on “Churches, Engage and Release Your Creatives

  1. I agree sir.. well written.. wish all pastors and staff could get ahold of this article.. cheers mate

    • Alex, I like it! I wrote this post as a result of watching creatives' "parade" be "rained on." It happens all too often! Thank you for stopping by!

  2. Pingback: The Vital (And Correct) Role Of Professional Design In Church « Robert Anthony Design

  3. This was a well thought out post, so well thought out in fact that it ended up in one of my posts (as you can tell from the above link back).

    Thanks for speaking what every creative Christian is thinking but too "obedient" or "servant minded" to say out loud.

    • Rob,
      Thank you for the comment and link back. It is unfortunate how extreme the disconnect can be between creatives and their supervisors/superiors. As a creative, how do you think the disconnect can be rectified?

    • Thank you for the comment and the feedback! I really enjoyed writing this one. Have a blessed week!