The church cares what people think, or so they should.
Even your church is invested in impression management (think “First Impressions” ministry).
It’s called posturing and guests know.
However, a church’s behavior is what actually creates a healthy brand, not merely those first impressions it so carefully attempts to control.
Branding practitioners often reinforce an unhealthy emphasis on impression management. Don’t get me wrong, a person’s initial impression of your church is important. But, it’s no substitute for correct behavior.
How you interact with guests—your attitudes, friendliness, kindness, etc.—is the stuff that sticks around much longer than a fresh logo or a smart website.
Manage your behavior and you will leave a lasting impression.
That’s great branding.℠