The entire dialogue blew me away.
An elderly friend asked me to be present when his company brought in a marketing/SEO consultant for an afternoon meeting. I had cautioned him in the past that individuals who promise you a number-one placement on Google should be examined deeply before you take them at their word. Typically, it is a safe bet that white hat tactics are not being employed.
This marketing individual (who we’ll call Andrew) touted such an offer and so I asked him about his methodology.
Andrew enthusiastically explained that he creates pages within unused sites that are relevant to his client’s field of work. Once the pages appear legitimate, he links to his client’s sites! He has over two dozen websites that he employes for this purpose so that individuals/organizations who hire him will instantly look more reputable.
This black hat tactic is known as interlinking and it is difficult to trace, yet rather common. The most surprising element for me was the enthusiasm that Andrew conveyed over using such an illegitimate method.
Be cautious when you engage an SEO firm and don’t be afraid to question their tactics.
You might be shocked by what you discover.