Earlier this week I referenced an interesting chart that illustrates the complexity of ministry communication today. I think we are intrigued by this because it confirms what each of us sense already and in many cases fuss with on a daily basis—servicing a truck load of communication connection points.
This post is for each of you who struggle to keep all these plates spinning and to do so with excellence and intentionality. For what it’s worth, I don’t know a single person in the communications field who doesn’t battle this on a daily basis.
Over the years, in working with and leading various communications teams, we’ve tried to develop simple yet effective tools to help us become more effective in our work—without losing our minds.
The simple recommendation is this: Make a list that identifies every communication connection point in your ministry.
I’m sure that recommendation was not as profound as you were hoping, but there you have it.
Here’s a sample short list to get you started:
– Web presence
– Print Newsletter
– Sermon notes
– Worship lyrics
– Direct mail
– Guest registration
– Children’s registration
– Small group registration
– Promotional flyers
– Regional billboards
– Event advertising
– Outdoor signage
– Indoor signage
– Indoor environmental graphics
To be honest, I banged out this “top of mind” list in about 2 minutes to quickly show how many communication connection points exist in most ministries and churches. I didn’t intend for the list to be exhaustive (though you may be exhausted after reading it), but to simply jump start a conversation. When I’ve helped ministries identify this list for themselves, it’s usually 2 – 3 times longer than this sample.
You will be stunned at how many items are on your list.
The point of this simple exercise is to wrap your mind around the sheer volume of communication connection points vying for your attention (and more importantly, the attention of your audience) and to help you track your efforts. It also helps you communicate with your team(s) and prioritize your objectives.
In the ideal world, this will convince you (or arm you with what you need to convince others) to drop a few things and focus better on doing a few things really well. Let’s face it, if you are like most people, you wrestle with this because you are so fragmented from doing too many things.
I hope to bring you some recommendations for optimizing your communication connection points in the next few days.
Could you please post other items from your list or ways that you keep your sanity? I think it would help our readers to see what other people are doing and it might spark some ideas for them.
Note: You can see a followup post to this one here.